I was in the bathroom tonight and I picked up one of Han’s magazines. I saw a catchy article headline, but they not so conveniently omitted the page number of the article. So I started to browse to the table of contents page to figure out which page the article was on. After browsing through 53 pages, I finally got to the table of contents only to find that the second half of the table of contents continues on page 74. So I finally found the article I was looking for after browsing through 52 pages of ads, and then another 20 pages of ads. I couldn’t believe magazines had gotten this bad!
Here’s the breakdown:
- Pages 1-6 – Ralph Lauren
- Pages 7-8 – Dior
- Pages 9-10 – Louis Vuitton
- Pages 11-12 – Gucci
- Pages 13-14 – Emporio Armani
- Pages 15-16 – Estee Lauder
- Pages 17-18 – Saks
- Pages 19-20 – Cartier
- Pages 21-22 – Yves Saint Laurent
- Pages 23-24 – Guess
- Pages 25-26 – Dolce & Gabbana
- Pages 27-30 – American Express
Okay so you get the point.. out of the total of 368 pages, I counted 220 pages of advertisements. Is this really what the world is coming to??
you went through a 368 page magazine?? hm i think someone needs to include a little more bran in their diet 😉 tomass
That is an unreasonable amount of advertising, particularly for something that is sold in the marketplace, rather than distributed for free.
even scarier apparently total ad pages decline by 7.4% in the first half of 2008… Just imagine how fat that Elle would be in the “go-go” 2004-2006 era!
Source: Folio Magazine