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Elle Magazine? Or "Elle Ad-gazine"? 3

I was in the bathroom tonight and I picked up one of Han’s magazines. I saw a catchy article headline, but they not so conveniently omitted the page number of the article. So I started to browse to the table of contents page to figure out which page the article was on. After browsing through 53 pages, I finally got to the table of contents only to find that the second half of the table of contents continues on page 74. So I finally found the article I was looking for after browsing through 52 pages of ads, and then another 20 pages of ads. I couldn’t believe magazines had gotten this bad!

Here’s the breakdown:

  • Pages 1-6 – Ralph Lauren
  • Pages 7-8 – Dior
  • Pages 9-10 – Louis Vuitton
  • Pages 11-12 – Gucci
  • Pages 13-14 – Emporio Armani
  • Pages 15-16 – Estee Lauder
  • Pages 17-18 – Saks
  • Pages 19-20 – Cartier
  • Pages 21-22 – Yves Saint Laurent
  • Pages 23-24 – Guess
  • Pages 25-26 – Dolce & Gabbana
  • Pages 27-30 – American Express

Okay so you get the point.. out of the total of 368 pages, I counted 220 pages of advertisements. Is this really what the world is coming to??

  • Anonymous

    you went through a 368 page magazine?? hm i think someone needs to include a little more bran in their diet ;) tomass

  • http://www.blogger.com/profile/05700464364093364448 iBrett

    That is an unreasonable amount of advertising, particularly for something that is sold in the marketplace, rather than distributed for free.

  • cometier

    even scarier apparently total ad pages decline by 7.4% in the first half of 2008… Just imagine how fat that Elle would be in the “go-go” 2004-2006 era!

    Source: Folio Magazine