I was in the bathroom tonight and I picked up one of Han’s magazines. I saw a catchy article headline, but they not so conveniently omitted the page number of the article. So I started to browse to the table of contents page to figure out which page the article was on. After browsing through 53 pages, I finally got to the table of contents only to find that the second half of the table of contents continues on page 74. So I finally found the article I was looking for after browsing through 52 pages of ads, and then another 20 pages of ads. I couldn’t believe magazines had gotten this bad!
Here’s the breakdown:
- Pages 1-6 – Ralph Lauren
- Pages 7-8 – Dior
- Pages 9-10 – Louis Vuitton
- Pages 11-12 – Gucci
- Pages 13-14 – Emporio Armani
- Pages 15-16 – Estee Lauder
- Pages 17-18 – Saks
- Pages 19-20 – Cartier
- Pages 21-22 – Yves Saint Laurent
- Pages 23-24 – Guess
- Pages 25-26 – Dolce & Gabbana
- Pages 27-30 – American Express
Okay so you get the point.. out of the total of 368 pages, I counted 220 pages of advertisements. Is this really what the world is coming to??