Photo courtesy of Atwater Village Newbie
Skymeter has developed technology that can change the world as we know it. Does this small Toronto-based start-up have what it takes to penetrate a potentially mass market for congestion tolling?
Here in North America our transportation system is broken. People who seldom use our roads are subsidizing the costs for those who heavily use our roads – with little thanks to show for it.
In Canada there is little encouragement to drive less - because we don’t directly see the costs of our actions. This “all-you-can-eat-buffet” is not a sustainable approach if we care to reduce our greenhouse gas emissions and address gridlock.
Skymeter hopes to change all of this using enhanced satellite-based GPS technology.
Last month, Skymeter founder and Chief Scientist Bern Grush became aware of my passion and grievances of cycling in Toronto and invited me to check out his product.
I dropped by Skymeter’s MaRS Centre office to see Grush’s invention and discuss how this device could benefit cyclists in Toronto.
When I suggested that Skymeter could be the next RIM (Research In Motion), VP of Business Development JD Hassan responded “we like to compare ourselves to RIM”.






