Thanks to an uproar from consumers in Canada to pressure Rogers into providing a better data plan for the iPhone, I have now switched my data plan for my Blackberry from the ridiculous $25 a month plan for 4MB of data usage, to the $30 plan for 6GB of usage.
When Rogers originally announced the iPhone release in Canada, consumers were outraged when they saw the data plans available to Canadians included far less data than what our counterparts in the U.S. had available to them. So Rogers quickly adjusted their prices to avoid the bad press and the end result was a $30 plan for 6GB of data.
For those who aren’t technical, here is a breakdown:
Old Plan: $25 for 4,194,304 bytes of data per month
New Plan: $30 for 6,442,450,944 bytes of data per month
Consumers do in fact have some control over the market. All it takes is some action on behalf of the consumer (Letters, angry phone calls, bad press, etc.)
(Image courtesy of SlashPhone)