In the complicated auto industry, many auto brands are owned by larger parent companies such as Ford or GM. But with the strategic branding that the marketing teams employ, you wouldn’t know through their marketing campaigns that a Saab is in a GM, or a Jaguar is owned by Ford.
I was curious tonight as to which other large auto brands are owned by larger companies, so I looked up the major auto manufacturers and decided to share my findings with you. This list is just a subset of the full list that I deemed “significant” from this Cars! Cars! Cars! blog.
BMW owns:
BMW
Mini
Rolls Royce
Daimler/Chrysler owns:
Chrysler
Dodge
Mercedes Benze
Smart
Ford owns:
Aston Martin
Ford
Jaguar
Land Rover (bought from BMW)
Lincoln
Mercury
Volvo cars
General Motors owns:
Buick
Cadillac
Chevrolet
GMC
Hummer
Pontiac
Saab
Saturn
Nissan owns:
Infiniti
Nissan
Toyota owns:
Lexus
Toyota
Volkswagen owns:
Audi
Bentley
Lamborghini
Volkswagen
*I’m just listing the companies that seem significant to me. If any of these change, I’ll keep the list updated.